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Overpricing . . . NEVER a Good Selling Strategy!

The single most important factor to consider when selling a house is the price.  How much is your house worth in today's local real estate market? 

If you are thinking that you should overprice your home and then aggressively negotiate, think again.  Overpricing may be the biggest mistake you can make when selling your home.  Overpricing leads to a longer listing time and lower selling price.

By overpricing you will miss the buyers that are truly in your price range. Those buyers may not even be aware that your home is available and that you will sell within their means.  And, your home will not be attractive to the buyers in the higher price range. They are looking at homes that are nicer than yours . . . higher priced homes with more space, more amenities, and possibly a better neighborhood.  So by overpricing, you put your home in a non-competitive position . . . too much money for the 'right' buyers to consider, and not measuring up to the buyers in the higher price range.  

So what happens then?  

Who is the Leader in Chicago Real Estate?

With 101 million website visitors, our brand strength is unmatched. Our listings are marketed on 950+ websites, including luxury real estate websites. We are the real estate leaders in Chicago and in the nation!

Realogy Recognized By Great Place to Work®

Realogy Holdings Corp.has achieved certification as a great workplace by the independent analysts at Great Place to Work®.

Ryan Schneider, Realogy's chief executive officer and president: "We are incredibly proud to be recognized as a Great Place to Work. The Institute gathered employee feedback to assess what it's like working at Realogy and acknowledged our commitment to providing meaningful work and a great environment. This designation is also a testament to all of our employees, whose dedication, talent and passion make Realogy a great place to work."

Realogy employees completed 865 surveys, resulting in a 90 percent confidence level and a margin of error of plus or minus 2.68 percent.

  • 93 percent answered they take great pride in working for Realogy.
  • 92 percent responded that Realogy provides a great atmosphere.
  • 90 percent said the company offers great challenges.